Trade Marketing Manager at РОКА Казахстан — NeverHard

Key Responsibilities • Develop and implement the Trade Marketing strategy in line with the company's business objectives. • Plan, execute and evaluate trade marketing initiatives across all sales channels. • Develop and implement programs aimed at increasing sales and improving product visibility at the point of sale. • Manage promotional campaigns, including budgeting, material development, execution and performance evaluation. • Analyze market trends, competitor activities, consumer behavior and the effectiveness of trade marketing initiatives. • Develop merchandising standards and ensure their consistent implementation across retail channels. • Prepare and analyze Trade Marketing reports and key performance indicators (KPIs). • Work closely with Sales, Marketing, Procurement and Logistics teams to ensure the successful execution of trade marketing projects. • Participate in the development of the annual Trade Marketing and promotional calendar. • Manage the Trade Marketing budget and ensure its efficient allocation and control. • Coordinate the production of POS materials and manage relationships with external suppliers and agencies. • Provide data-driven recommendations to support the development of sales channels. • Ensure the successful launch and in-store implementation of new products. Requirements • Bachelor's degree in Marketing, Business Administration, Economics or a related field. • At least 3 years of experience in Trade Marketing, Marketing or Sales, preferably in the FMCG or Consumer Goods industry. • Proven experience in developing and implementing trade marketing strategies and promotional campaigns. • Good understanding of different sales channels, including retail, DYI and distribution. Experience in e-commerce will be an advantage. • Strong analytical skills with experience in sales analysis, campaign performance evaluation and reporting. • Advanced knowledge of Microsoft Excel (Pivot Tables, formulas and data analysis) and Microsoft PowerPoint. Experience with Power BI or other BI tools will be considered an advantage. • Experience in managing Trade Marketing budgets and controlling expenditures. • Strong negotiation, communication and stakeholder management skills. • Excellent analytical and strategic thinking with the ability to work with large volumes of data. • Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. • Proactive, responsible and results-oriented. • Fluent Kazakh and Russian are required. English proficiency at Intermediate level or above is required.