Senior Social Media & Outreach Specialist (Lead) at Innovate soft development — NeverHard

The Senior Social Media & Outreach Specialist is responsible for growing Planet VPN’s presence across social platforms and external distribution channels. The role combines hands-on social media management, community building, outreach via portals, and influencer/creator partnerships to drive product visibility and user growth. What You'll Do Social media & community Own Telegram, Twitter/X, LinkedIn, Reddit, Instagram, and YouTube: content planning, publishing, tone of voice, and basic analytics. Manage the Telegram channel and bot end-to-end, including automation flows and subscriber engagement. Build and moderate active communities (with a focus on Reddit and Telegram), monitor brand mentions, and handle comments and reviews across platforms. Influencers, creators & partnerships Research and evaluate Telegram channels, YouTube creators, and other relevant partners by audience quality, fit, and pricing. Manage the full partnership cycle: outreach, negotiation, briefing, content review, publication, and post-campaign analysis. Maintain a structured database of active and potential partners and track performance against agreed KPIs. Outreach & product distribution Manage presence on directories and review platforms: accounts, uploads, product info, screenshots, and changelogs. Maintain and expand the list of placement sites, negotiate and secure listings with editors and webmasters, and keep pages up to date. Work with SEO on content relevance. Content, video & collaboration Work closely with content, design, SEO, and video specialists to produce platform-native content for social media and creator integrations. Provide structured briefs and key messages for posts and videos, and repurpose assets across channels in a native way. Contribute to content and messaging experiments (including A/B tests) to improve reach, engagement, and conversions. Performance & AI-driven workflows Define and monitor KPIs for channels, placements, and campaigns, preparing clear, regular reports with insights and next steps. Use AI tools and automation (GPT, agents, outreach tools) to speed up research, content drafting, reporting, and routine operations. Improve internal processes and playbooks for social media, outreach, and influencer marketing. What we are looking for 3+ years of experience in social media marketing, community management, and influencer/partner marketing on Telegram, Twitter/X, LinkedIn, Reddit, Instagram, and YouTube. Proven experience managing brand channels and communities, including planning, publishing, and basic performance analysis. Hands-on experience running influencer or creator collaborations end-to-end. Experience with outreach to external platforms (directories, review sites, portals). Strong understanding of how the platforms work: formats, audience behavior, and platform rules. Experience leading and coordinating small teams. English C1 or higher and strong written communication skills. Strong ownership, reliability, and ability to manage multiple workstreams without losing detail. Nice-to-have Proactive use of AI tools and automation to improve speed and quality of work. Experience with SaaS, mobile apps, VPN, cybersecurity, utilities, or other IT products. Experience working with social video formats (YouTube, Shorts, Reels) and their basic performance metrics. What We Offer Build personal AI agents using our premium infrastructure. Absolute freedom to work from any location. (GMT+1– GMT+5) Internal R&D opportunities. Paid time off and sick leave. Direct impact on a massive, world-class B2C product. A collaborative environment with some of the best minds. Hardware upon completion of your probation. If this sounds like you, we’ve been waiting for you! Let’s build the future of digital freedom together.