Senior Marketing Manager at Jobtailor in Toronto, Ontario. Skills: Analytical Skills, B2B Marketing, Budgets, CRM, Digital Marketing. Apply on NeverHard.
Company
Jobtailor
Location
Toronto, Ontario
Type
not_specified
Required skills:
Analytical Skills
B2B Marketing
Budgets
CRM
Digital Marketing
Editorial calendar
Event Logistics
Leadership
Marketing Campaigns
Salesforce Marketing Cloud
Responsibilities
Develops a deep understanding of priority business areas, market themes and client issues
Creates compelling, consistent narratives that address clients’ most critical concerns
Manages key stakeholder relationships and expectations
Develops high quality, marketing campaigns that raise awareness
Identifies and builds connected client journeys including defining target clients
Oversees editorial calendar to ensure on-time delivery of quality deliverables
Liaises with external agencies and vendors including ad agencies
Monitors CRM and identifies opportunities to build campaigns
Effectively manages and monitors marketing budgets
Plans and manages event logistics, including invitation development and distribution
Requirements
Considerable relevant professional experience in digital marketing, thought leadership, and B2B marketing
Working experience in developing strategic marketing plans and budgets
Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously
Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills
Knowledge of Salesforce Marketing Cloud an asset
Innovative problem solver comfortable proposing new ideas and solutions
Proven background in quantitative and analytical skills
Proven effectiveness working with virtual teams across different geographic areas.
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