Senior Google Ads and E-commerce Performance Specialist at COMPETO LLC — NeverHard

Key responsibilities Design and maintain end-to-end conversion tracking for Google Ads, Meta Ads and TikTok Ads. Implement consistent marketing and conversion events across Web, iOS, Android and backend systems. Ensure correct tracking of orders, delivered purchases, revenue and other funnel events. Configure and maintain integrations with GA4, Firebase, AppsFlyer, BigQuery and advertising platforms. Implement and maintain Universal Links, deep links, AppsFlyer OneLink and campaign parameters. Ensure compliance with iOS requirements, including ATT, AdNetwork and platform-specific attribution limitations. Implement server-side integrations such as Meta Conversions API and equivalent Google and TikTok solutions. Ensure proper event matching, deduplication, attribution and data quality. Support the transition from Bloomreach and the implementation of EvamX or another CRM and marketing automation solution. Build integrations between CRM, marketing automation, product, analytics and advertising systems. Implement monitoring that identifies tracking problems before they affect campaign performance. Maintain clear technical documentation of the complete MarTech setup. Required experience Strong practical experience with mobile and web marketing measurement. Experience integrating advertising SDKs, APIs and server-side events. Knowledge of Firebase, GA4, AppsFlyer and BigQuery. Experience with CRM, direct marketing or marketing automation implementations. Experience with EvamX would be an advantage. Experience with platforms such as Bloomreach, HubSpot, Salesforce Marketing Cloud or comparable solutions would also be relevant. Ability to work across Growth, Product, Engineering and Data teams.