Senior Associate Consumer Marketing Manager at Domino's Corporate — NeverHard

Job Description Domino’s Pizza is seeking a skilled senior associate digital campaign marketing manager to activate on multi-step, multi-channel sequences and personalized campaigns to drive lifetime value. This role will be vital in unlocking Domino’s significant data advantage and accelerating impact of digital channels to drive topline business growth by deploying more relevant, high-value consumer experiences across channels. Main Responsibilities: (50%) Develop and lead initiatives for Personalization Digital Customer Journey Collaborate with Manager, Personalization and Customer Lifecycle on the strategic roadmap for digital customer journeys and personalization in partnership with Data Sciences, Data Management, Digital Media, Customer Care, and eComm teams Partner with data sciences to apply machine-learning models and optimize digital customer journeys and personalization campaigns Strategic development of targeted/personalized campaigns aimed at solidifying acquisition and increasing frequency Set the strategic roadmap for journey and personalization based eComm features, offers, and enablement Partner with decision science on integration of data and data models into personalization campaigns and/or customer journeys Collaborate and gather information to assist in creating presentations to Marketing Leadership and other advisory boards regarding program performance or other key updates. Maintain working knowledge of Customer Journey best practice, including technical solutions as well as data integration approaches on eComm and marketing channels (50%) Project Management of Personalization Campaigns & Digital Customer Journeys Work with cross-functional groups including MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, etc. to develop full project plans tied to multi-channel, multi-step journeys and personalized/targeted campaigns Establish key milestones, deadlines and dependencies for each cross-functional team and track cross-functional progress against those deadlines/milestones Own the prioritization and implementation of enhancements for journey & personalization based eComm features, offers, and enablement.