Regional Sales Manager at Red Bull — NeverHard

Job Description MANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNT Shelf/Distribution: Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mix Price: Sells Red Bull's Optimum Price program by using best practices and available tools. Customizes presentations to better appeal to customer's needs. Recommend main accounts prices aligned with national RBNA standards and target price ranges Promotion: Develops annual promotion schedule following chain HQ goals. Creatively sell our standards and price points in a way that resonates with the customer's needs. Ensure all promotions are accompanied by POS and incremental displays Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving permanent displays. Evaluate Return on investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelines MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS Establish 'Wiring Model' that ensures communication with all regional chain decision makers Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regions BUDGETS/ANNUAL PLANNING Ensure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas Manage Travel and Entertainment spending to assigned budget BUSINESS ANALYSIS Work with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotions Work with Category Management Team to evaluate Return on investment with regards to 'pay-for-space' agreements and communicates insights to HQ Sales Group Guide post-promotion analysis following all programs to evaluate promotional effectiveness Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that create future strategy and better understanding of consumer purchase patterns Analyze your business/customers sales to define priorities and focus BUSINESS REVIEWS AND RELATIONSHIPS Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities. Provide Energy Insights that create change in promotion, price, or display practices