Regional Sales Manager - Electrical Equipment at Alphen Group — NeverHard

Job DescriptionJob Description Job Title: Regional Sales Manager - Electrical Power & Technical Distribution Location: Greater Toronto Area (East) Salary: $90,000 - $135,000 Industry: Electrical Equipment, Power Distribution & Industrial Manufacturing Overview We are currently recruiting on behalf of a industry-leading global manufacturer of custom dry-type transformers and electrical power solutions seeking a Regional Sales Manager for the GTA East territory. Reporting directly to the National Sales Manager, this key commercial role is responsible for driving revenue growth, cultivating channel partnerships, and expanding market presence across heavy industrial, renewable energy, and commercial sectors. Key Responsibilities Drive market penetration and revenue growth across the designated GTA East sales territory by managing key accounts and identifying new target opportunities Establish and strengthen strategic relationships with electrical distributors, OEMs, EPC contractors, and end-user engineering teams Formulate and execute territory business plans aligned with national sales targets and corporate growth initiatives Provide technical sales guidance and product consultation on custom transformer technologies, leveraging internal engineering support teams Maintain accurate sales forecasts, pipeline tracking, and client interaction logs using enterprise CRM software (Dynamics 365) Monitor market trends, competitive intelligence, and customer requirements to deliver actionable business insights to executive leadership Qualifications 3-5 years of technical outside sales experience, ideally within transformers, electrical equipment, industrial automation, or power distribution systems Bachelor's degree in Engineering, Business Administration, Commerce, or a related technical discipline Strong technical inclination with the ability to discuss complex equipment specifications with contractors and engineers Proven track record in managing channel distribution models, direct key accounts, and multi-stage commercial sales cycles Proficiency with Microsoft Office Suite and CRM applications (experience with Microsoft Dynamics 365 is considered a strong asset) Excellent organizational, negotiation, and interpersonal communication skills Compensation $90,000 - $135,000 annually, plus performance-aligned incentive opportunities and benefits package