Regional Growth Marketing Manager at Nearmap — NeverHard

Job Description Remote - Central Time Zone We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you. Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each Brief Events Managers on target accounts, attendee goals, and messaging priorities Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy