Program Director at Monks group — NeverHard

About the Role We are seeking a highly strategic and organized marketing specialist to serve as the operational engine and technical coordinator for the Shorts & GenAI marketing team. In this hybrid role blending Marketing Operations, Analytics, and Program Management, you will oversee the setup, optimization, and measurement of global, regional, and local campaigns. Serving as the critical operational bridge between Global and Regional Product Marketing Managers (PMMs), Marketing Analytics, and internal Product Engineering teams, your primary mission is to translate marketing strategies into precise campaign builds and robust data‑tracking frameworks. You will own the technical execution on internal promotion platforms such as Nitrate Express, coordinate global experiment holdbacks, and manage complex cross‑functional workflows to ensure flawless campaign delivery and performance tracking. Responsibilities Act as the team's primary technical expert for setting up, reviewing, and launching in‑product promotions in Nitrate Express. Manually review and monitor active campaign configurations, ensuring alignment with targeting parameters, playlist requirements, and creative delivery standards. Manage real‑time campaign adjustments and optimizations, including pausing and unpausing builds in response to negative sentiment alerts and overall campaign serving. Build, maintain, and re‑tool the team's master operational trackers. Manage regional campaign intakes, ensuring that all regional requests are structured correctly and integrated into the global workflow. Reinforce reporting cadences, campaign ownership, and naming alignment across global, regional, and localized teams. Own the operational management of the global experiment roadmap in partnership with product managers and marketing analysts. Track and diagnose overall impression serving behavior, cross‑referencing reporting pipelines such as PLX stats dashboards and Rasta metrics to investigate data discrepancies or low impression serving. Collate, structure, and quarterly update a centralized Campaign Learnings Repository to record and share key insights from creative testing, targeting optimizations, and experiments. About You You are a strategic thinker with hands‑on technical capabilities; you thrive in fast‑moving, cross‑functional environments and can translate high‑level marketing goals into concrete, data‑driven processes. The Essentials 5+ years experience in Marketing, Business Analytics, Project Management, or a related field, focused on performance marketing and operations. 4+ years experience working with technical platform tooling and data‑driven troubleshooting. Expertise in managing complex project timelines, tracking systems, and resource logs; highly detail‑oriented with a strong focus on delivery assurance. Proven ability to navigate large, cross‑functional organizations and bridge communications between creative agencies, data analysts, and engineering teams. Not a Must, but a Plus Experience with Nitrate Express or similar in‑product promotion platforms. Background in artificial intelligence or generative AI marketing campaigns. Return to Office This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. Specific details, including the number of required office days, will be in accordance with the company’s then‑current RTO policy, which is subject to change from time to time. Salary Range $101,000—$125,000 CAD Equal Opportunity Statement Monks is a global, digital‑first, data‑driven company that celebrates diversity and is committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission. Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain dignity and independence, removing and preventing barriers to accessibility and meeting our accessibility requirements under local laws. Candidate Privacy Statement At Monks, we are committed to protecting your personal information. As part of our recruitment process, we collect and process personal data to evaluate your application and communicate with you. To understand how we handle your information, please review our Monks Candidate Privacy Notice. About Monks Monks is the global, digital‑first, data‑driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. It offers a flagship AI ecosystem for marketing orchestration, delivering culturally relevant, high‑impact creative and digital solutions to help brands sustain long‑term impact. #J-18808-Ljbffr