National Director of Business Development at AutoCanada — NeverHard
National Director of Business Development at AutoCanada in Fort Saskatchewan, Edmonton region. Skills: Business Development, CRM strategy, Digital Channels, Lead Generation, Performance Coaching. Apply on NeverHard.
Company
AutoCanada
Location
Fort Saskatchewan, Edmonton region
Type
full_time
Required skills:
Business Development
CRM strategy
Digital Channels
Lead Generation
Performance Coaching
Sales Strategy
Position
: National Director of Business Development
Location
: AutoCanada Home Office, Edmonton, AB
Classification
: Full-Time, Immediate Hire
Your area of focus
AutoCanada is a leading multi-location automobile dealership group and collision center operator. We are seeking a strategic and results-driven National Director of Business Development to lead the growth initiatives across our national dealership network. This role will report to the Chief Operating Officer (COO) and will be responsible for defining and executing a forward-thinking strategy that drives revenue growth, optimizes, and enhances the customer journey, through lead generation optimization, CRM strategy, digital channels, and disciplined lead management practices.
This leader will design, implement, and enforce standardized lead-management processes across our stores and Business Development Centers (BDCs). A focus on hands‑on showroom integration, continuous training, and performance coaching to ensure digital inquiries seamlessly transition into physical showroom appointments and closed deals.
What drives your day-to-day?
Develop and execute the business development strategy aligned with long-term growth objectives
Lead the end-to-end lead strategy across all variable operations, optimizing performance across OEM, third‑party, paid, and organic sources
Improve lead generation funnels to enhance quality, conversion, and speed‑to‑contact
Ensure strong alignment across Marketing, BDC, and Dealership Operations on lead management processes and execution
Own and optimize the CRM platform (CDK), including structure, workflows, templates, and automation (phone, email, SMS)
Establish and enforce best‑in‑class CRM utilization and lead management standards across all locations
Bridge BDC and showroom operations to ensure seamless customer handoffs and consistent in‑store execution
Provide on‑site dealership support to reinforce standards, improve execution, and elevate the customer experience
Design and lead training, coaching, and performance programs for BDC and sales teams, including audits and workshops
Define and track KPIs across lead generation, conversion, CRM compliance, and digital vs. in‑store performance
Build dashboards and reporting to provide visibility into lead and sales pipeline health
Conduct regular performance reviews with store leadership and drive continuous, data‑driven improvement across the network
What Are The Must Haves…
7+ years of progressive leadership experience in automotive retail is required
3+ years of experience working with a BDC, digital strategy, or business development
Proven success leading multi‑location operations or dealer group performance initiatives
Deep expertise in CRM systems (CDK, VinSolutions, Elead) and digital lead management
Strong understanding of BDC operations, dealership sales processes, and customer journey optimization
Demonstrated ability to translate strategy into execution and measurable results
Exceptional leadership, coaching, influencing, and stakeholder management skills
Data‑driven mindset with advanced analytical capabilities
The Perks.
Competitive Compensation and Executive Benefits Package
Employee Vehicle Purchase & Service Plans
Company-wide appreciation events and contests throughout the calendar year
Employee and Family Assistance Programs
Professional development and the opportunity to grow your career
We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.
Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.
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