Middle Marketing Manager at University of Innovation and Technology Powered by Arizona State University — NeverHard

Middle Marketing Manager About the role The Middle Marketer role sits within Innotech's growth team, responsible for the operational management of marketing funnels - coordinating campaigns, cross-team work, CRM tracking, and reporting to keep the university's marketing engine running on time and on budget. Responsibilities Manage the operational running of marketing funnels — ensure each stage is completed on time. Manage advertising campaigns on Meta/Google/TikTok — from briefing the Performance marketer through to controlling budget and results. Coordinate work between teams: content, performance, school/agency partnerships, event marketing. Maintain the CRM and track lead movement through the funnel (from application to enrollment) together with the enrollment team. Prepare regular reporting on marketing metrics (reach, leads, CPL, conversions) for the CMO. Organize logistics for events and partner activities (stands, campus tours, collaborations). Monitor the marketing activities budget and flag deviations in a timely manner. Requirements 2-3+ years of experience in marketing, including at least one year in a role with operational responsibility (running campaigns, budgets, reporting). Solid understanding of the sales/recruitment funnel: from lead to conversion, with the ability to read metrics and draw conclusions. Experience working with ad accounts (Meta Ads, Google Ads) — at the level of setting tasks and controlling results, not necessarily hands-on setup. Structured and detail-oriented — able to hold several parallel processes in mind without missing deadlines. A plus: experience in education marketing or B2C with a long decision-making cycle. Conditions Work at a fast-growing international education venture, a partner of Arizona State University. Office in Almaty. Compensation discussed following the interview.