Marketing specialist at Smart Solutions Personnel — NeverHard

A large international company is looking for a Marketing Specialist. This role is ideal for a marketing professional who is passionate about creating engaging customer experiences, organizing large-scale events, implementing brand activations, and driving impactful communication campaigns. The successful candidate will play a key role in strengthening brand awareness, supporting business objectives, and delivering memorable marketing initiatives across multiple channels. Key Responsibilities Develop and implement BTL and PR campaigns focused on brand and product activation. Plan and execute promotional activities across offline and online channels. Prepare creative briefs for agencies, designers, and external partners. Coordinate and manage marketing projects, ensuring timely and high-quality delivery. Organize and support corporate events, conferences, media events, sponsorship activities, and brand activations. Participate in the development and implementation of CSR initiatives and community engagement projects. Collaborate with creative agencies and vendors to produce marketing materials and promotional assets. Monitor campaign performance, track KPIs, and prepare analytical reports. Utilize automation and optimization tools to improve marketing effectiveness. Contribute to content development and communication strategies to strengthen brand messaging. Requirements Higher education in Marketing, Communications, Business, or a related field. Minimum 2 years of experience in BTL marketing, ATL marketing, PR, or SMM. Strong knowledge of planning, execution, and performance evaluation of marketing campaigns. Proven experience in organizing and coordinating national conferences, media events, sponsorship projects, brand activations, and CSR initiatives. Experience working with creative, PR, event, and digital agencies. Strong project management and organizational skills. Creative mindset combined with analytical thinking. Ability to collect, analyze, and interpret data and present actionable insights. Understanding of content marketing and communication strategies. Copywriting skills and ability to create effective marketing content. Fluency in Kazakh, Russian, and English. Excellent communication and stakeholder management skills.