Marketing Executive at ADVANCED INTEGRATED TECH SOLUTION — NeverHard

Purpose The Marketing Executive supports the execution and coordination of marketing activity in Kazakhstan, working under the direction of UAE-based management to implement agreed marketing plans, coordinate with local agencies on translation and delivery, qualify inbound leads ahead of hand-off to sales, and maintain accurate CRM data and digital content across channels. Duties & Responsibilities Act as the local point of contact in Kazakhstan for marketing campaigns and initiatives, liaising closely with UAE-based management and following their direction on plans, priorities, and messaging. Coordinate with local marketing and creative agencies day-to-day — briefing them based on upcoming campaigns, tracking progress, and following up to ensure campaigns, content, and collateral are delivered on time and on brand. Serve as the first point of contact for inbound marketing leads, engaging and qualifying them against agreed criteria before handing qualified leads to the sales team for further nurturing. Maintain accurate, complete, and up-to-date records in the CRM for all leads, contacts, and marketing activity, supporting a smooth handover to sales and reliable reporting. Support the planning and on-site execution of trade shows, exhibitions, and industry events across Kazakhstan, including logistics, stand materials, and on-site lead capture. Draft, proofread, and edit marketing materials, presentations, and communications in English, Russian, and Kazakh, ensuring accuracy and consistency. Write engaging captions and copy for social media and other digital channels, adapting tone and language for local audiences. Liaise with sales and management, and use documentation portals to gather the technical and product details needed for marketing materials. Have an interest and understanding of the technical and industrial nature of the business. Track and report on marketing activities, agency progress, and campaign results, flagging any issues to management promptly. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 1–3 years of experience in a marketing executive, coordinator, or assistant role. Fluent in English, Russian, and Kazakh, both spoken and written. Experience in the industrial sector is an advantage. Experience in, or a strong understanding of, the software or technology industry is an advantage; comfortable grasping technical concepts within a complex industry. Hands-on experience using a CRM system to manage leads, contacts, and marketing data (Zoho preferred). Working knowledge of WordPress for website content updates is an advantage. Based in Kazakhstan with the ability to coordinate closely with UAE-based management. Key Competencies Strong communication and interpersonal skills, confident liaising with management, agencies, partners, and prospective customers. Highly organised, with the ability to juggle multiple tasks, agency follow-ups, and deadlines simultaneously. Proactive and self-motivated, comfortable working independently with remote management oversight. Strong attention to detail, particularly for proofreading and quality control of external-facing materials. Sound judgement in qualifying leads objectively and consistently against agreed criteria. Solid knowledge of core marketing channels (digital, social, email, events) and fundamental marketing principles, with a hands-on, execution-focused approach. Cultural awareness and adaptability, able to bridge UAE-based leadership with the Kazakhstan market. Collaborative team player who works effectively with sales, agencies, and cross-functional stakeholders. Technical Competencies Proficiency with CRM platforms for lead, contact, and campaign management. Working knowledge of WordPress for website content updates Proficient in Microsoft Office and/or Google Workspace (Word, Excel, PowerPoint/Slides). Creative copywriting for marketing materials and social campaigns Practical knowledge of marketing channels (digital, social, email, print, events) and how to execute campaigns across them, applying core marketing principles day-to-day. Marketing automation workflows/triggered email nurture journey mapping Understanding of industrial and/or software industry concepts and terminology, sufficient to communicate technical offerings clearly.