Manager, Sales Homes at Rohit Management Inc — NeverHard

Job DescriptionJob Description ESSENTIAL FUNCTIONS Realtor Engagement & Recruitment Identify, recruit, and onboard realtors who demonstrate the characteristics of top performers in new home sales. Build and maintain strong relationships with realtor networks, ensuring continuous engagement with our residential offerings. Organize and host realtor events, tours, and incentive programs to keep our homes top of mind. Sales Systems & Process Management Develop, implement, and manage sales systems and tracking processes that support a predictable, repeatable sales pipeline. Monitor realtor performance through KPIs, CRM data, and feedback loops; provide coaching where needed. Establish effective lead distribution systems and follow-up protocols to minimize sales cycle time. Lead Generation & Sales Growth Drive aggressive lead generation strategies, leveraging digital, traditional, and referral-based channels. Collaborate with marketing to design and execute campaigns that attract high-intent buyers through realtors. Ensure realtors are equipped with timely information, compelling sales materials, and market insights. Coaching & Sales Effectiveness Train and mentor the internal sales team and realtors on effective selling strategies. Deliver "hot sales tips" sessions that focus on urgency, buyer psychology, and competitive positioning. Continuously assess and adapt sales tactics to market trends and competitor activity. Persistence & Follow-Up Establish a culture of relentless follow-up with both buyers and realtors to keep deals moving forward. Personally model and enforce disciplined follow-up processes with the team. KEY SKILLS AND COMPETENCIES Identifying Great Realtors – Ability to spot realtors who demonstrate the 5 critical success traits for aggressive home sales: Proactiveness – consistently brings buyers without waiting for listings. Market Hustle – actively networks and prospects beyond MLS. Negotiation Skills – closes deals assertively while maintaining relationships. Product Knowledge – commits to understanding and selling the builder’s unique value. Persistence & Follow-Up – Instills and practices tenacious follow-up with prospects and realtor partners to secure deals. Sales Management & Systems Thinking – Designs, implements, and improves sales systems and processes; understands how each sales stage impacts overall performance. Lead Generation Expertise – Develops and executes multi-channel lead generation strategies; knows how to drive qualified traffic to new home sites. Communication & Influence – Confidently presents to realtors, clients, and executives; able to inspire and energize partners to push sales aggressively. QUALIFICATIONS 5+ years in sales management within residential real estate or new home sales. Proven track record of recruiting, managing, or coaching high-performing realtors. Deep knowledge of Alberta’s residential real estate market. Experience building and managing CRM-based sales pipelines. Strong presentation, negotiation, and interpersonal skills. PERFORMANCE METRICS Realtor engagement KPIs (active, qualified realtor partners). Lead-to-sale conversion rate through realtor channels. Sales volume growth and absorption rates. Realtor program satisfaction and participation rates.