Manager, Marketing at Joseph Ribkoff — NeverHard

OBJECTIVE: Reporting to the VP Global Marketing, the Marketing Manager is responsible for driving marketing excellence across Joseph Ribkoff's wholesale business (and newly developed retail division and travel retail), ensuring a consistent brand experience while supporting partner growth and sell-through performance. This role serves as the bridge between Brand, Sales, and Retail Partners, leading B2B marketing initiatives, co-operative marketing programs, partner activations, and wholesale marketing infrastructure. As a guardian of the brand, the Marketing Manager ensures all wholesale marketing activities align with brand standards while maximizing commercial results and strengthening relationships with retail and distribution partners globally. Responsibilities: B2B Marketing Strategy & Execution Own and manage the annual wholesale marketing calendar, ensuring alignment with business objectives, product launches, campaigns, and sales priorities. Develop sales team and marketing creative briefs and execution plans that clearly communicate objectives, audience, messaging, timelines, and success metrics. Shape and uphold marketing language, messaging, and tone across all wholesale marketing communications. Partner with the creative, brand, digital, and sales teams to coordinate execution and ensure timely delivery of marketing initiatives. COOP Marketing Programs Lead the development and execution of co-op marketing initiatives with strategic retail partners. Manage launch plans, promotional programs, media investments, and partner activations. Establish and track KPIs to ensure co-op investments deliver measurable results. Provide strategic recommendations to maximize partner participation and commercial impact. Analyze program performance and present insights and recommendations to stakeholders. Partner Activation & Sell-Through Support Collaborate closely with the global sales organization to support wholesale growth objectives. Develop and execute partner marketing programs that drive customer engagement and sell-through. Evaluate activation opportunities, ensuring alignment with brand guidelines, strategic goals, and financial targets. Support key account launches, in-store events, retail activations, and market-specific initiatives. Establish frameworks for measuring activation effectiveness and ROI. Wholesale Marketing Infrastructure & Tools Own and continuously optimize wholesale marketing resources, toolkits, and partner-facing materials. Act as a key administrator and champion for Bynder (Digital Asset Management platform), ensuring assets are organized, accessible, and current. Develop, maintain, and evolve wholesale marketing guidelines, timelines, processes, and workflows. Educate internal teams and external partners on available marketing resources and best practices. Identify opportunities to improve efficiency, consistency, and scalability across marketing operations. Work with a variety of global vendors on printing, GWP development, activation seasonally and as needed. Brand Governance & Consistency Ensure all partner marketing activities, creative assets, and customer-facing communications align with brand standards. Guide partners and internal stakeholders on proper brand usage and marketing compliance. Collaborate with cross-functional teams to maintain a unified brand experience across markets and channels. Support the ongoing development and implementation of brand guidelines and governance processes. Required Qualifications: Bachelor’s degree in marketing, Communications, Business, or a related field. 5-8+ years of experience in marketing, trade marketing, channel marketing, partner marketing, or related disciplines. Experience working with retail, wholesale, or consumer brands, preferably within fashion, lifestyle, or premium consumer goods. Proven experience managing cross-functional projects and partner relationships and multi-tier account networks and ability to scale processes Highly organized and operational minded with strong project management and organizational skills. Excellent written and verbal communication abilities. Ability to balance brand stewardship with commercial objectives. Strong analytical mindset with experience measuring campaign and program performance. Experience managing marketing calendars, launches, and multi-channel campaigns. Familiarity with digital asset management systems, marketing platforms, and reporting tools. Ability to influence and collaborate across multiple teams and stakeholders. Strong attention to detail and commitment to brand excellence. Experience in omnichannel or DTC transformation is a major plus