General Manager at Breezy — NeverHard

Let’s get to know each other: we’re Breezy , the #1 company in trade-in and device refurbishment services across Central and Eastern Europe, Central Asia, and the Caucasus. We’re a team of 250+ people across 8 countries, and every day we build businesses, products, and projects we’re proud of :) We are part of the international holding company ASBIS , a distributor of IT products. What do we do? - Trade-In is a service that allows customers at our partners’ stores to trade in their devices and receive a discount on a new gadget or a gift card. - Buying back devices from companies is a service that helps businesses of any size and type turn devices they no longer need into cash—quickly, safely, and in an eco-friendly way. - Device Refurbishment — our AI-powered robotic production facility holds three international ISO certifications and meets the industry’s latest Industry 5.0 standards. This is how we guarantee the quality of every device we sell. - We also have our own retail stores and an online store. Our partners include major electronics chains, telecom operators, IT companies, as well as authorized Apple and Samsung partners. 🇰🇿 We are looking for an experienced General Manager to lead Breezy’s business across Kazakhstan and the Central Asia region. We also consider candidates from other locations and provide relocation support 🙌 Core responsibilities: Lead commercial and operational performance across all business streams: Trade-In, Refurb, Retail and E-commerce — ensuring delivery of revenue, profit, and cost-efficiency KPIs. Oversee production and the full supply chain, including device intake, grading, refurbishment, packaging, logistics, and aftersales operations — maintaining high standards of quality, accuracy, and speed. Manage financial and operational discipline, ensuring robust budgeting, accurate forecasting, optimized working capital, and efficient cash conversion in compliance with Breezy Group reporting and governance standards. Prepare and defend annual budgets and strategic plans before Breezy HQ and the Board, aligning operational priorities with profitability and capitalization goals. Build and empower a strong team, ensuring clear accountability and synergy across Sales, Operations, Refurb, and Finance functions. Promote and uphold Breezy’s core values — Leadership, Synergy = One Team,ClientCentricity, Professionalism, and Responsibility — ensuring these principles guide all business decisions, internal culture, and partner relations. Represent Breezy Kazakhstan externally, participating in key industry exhibitions, trade conferences, and networking events to promote Breezy’s brand, partnerships, and circular economy mission in Kazakhstan and the Central Asia region. Foster innovation and data-driven excellence, supporting adoption of AI-based diagnostics, ERP automation, and digital reporting tools to enhance transparency and scalability. Maintain transparent and regular communication with Breezy HQ. Required Experience: 7+ years of successful experience in a similar leadership role (General Manager / Country Manager / Regional Head) Strong expertise in Kazakhstan regulations, tax legislation, and financial reporting standards Solid knowledge of management accounting (P&L, Cash Flow, Balance Sheet) and performance management Experience applying Lean principles, as well as strategic planning and project management methodologies (Agile, Scrum) Excellent negotiation and commercial skills, including short- and long-term procurement and sales planning Strong results orientation with high level of ownership and accountability Proven leadership skills, with the ability to manage, motivate, and develop teams High level of stress resilience and ability to operate effectively in fast-paced, changing environments Strong analytical skills and a structured, data-driven approach to decision-making Independence and confidence in decision-making, with a proactive mindset Understanding of marketing fundamentals and local consumer behavior in Kazakhstan / Central Asia Fluent in Russian Kazakh language is desirable English – upper-intermediate+ Why Join Breezy: The opportunity to contribute to the growth of an international company Leadership role with strong ownership and visibility Dynamic and entrepreneurial business environment The opportunity to lead and develop an entire region A strong team and international experience Work with experienced leaders from different countries By responding to the vacancy, you consent to the processing of your personal data indicated in your CV. For more, please visit https://www.asbis.com/gdpr-candidate-privacy-policy