Fractional Director, Sales & Marketing at Gofractional — NeverHard

Director, Sales & Marketing Location: 219 Dufferin St, Toronto, ON M6K 1Y9, Canada Work Arrangement: Hybrid Employment Type: Full-time Role Overview The Director of Sales & Marketing plays a Head Office role focused on building systems, processes, brand, and marketing infrastructure rather than managing a traditional salesforce. Approximately 20% of time is spent leading Isaac-wide initiatives, while 80% is spent as a fractional Director of Sales & Marketing to each sector, partnering directly with sector leaders to grow their business units. This is a hands‑on builder role that balances strategic vision with execution, and includes leading and growing the Head Office Sales & Marketing team. Key Responsibilities Define and champion a forward-looking marketing vision and translate it into actionable strategies and measurable results Strengthen Isaac's brand, positioning, and market visibility Own and continuously improve the sales playbook, BD process, and enablement tools Lead firmwide marketing initiatives: campaigns, thought leadership, content, and digital presence Improve pipeline reporting and CRM discipline to drive consistency Build, deliver, or facilitate impactful external sales training and capability programs for consultants and partners Act as a fractional Director of Sales & Marketing to sector leaders — a trusted partner helping them grow their businesses Support Leads in executing go‑to‑market strategy, pursuit planning, and client development efforts Customize sales and marketing best practices to fit sector‑specific needs Provide coaching, deal support, and insight to improve pipeline quality and conversion Act as a constructive challenger — surfacing blockers, spotting systemic gaps, and ensuring sectors stay accountable for growth Lead, coach, and develop the Head Office Sales & Marketing team Create a culture of growth, collaboration, and accountability Ensure the team delivers outcomes while supporting their career progression and engagement Act as a champion for team development, aligning goals with broader firm strategy Required Qualifications 10+ years of experience in marketing, sales, or BD 8+ years of experience in professional services, ideally in a sales, marketing, sales enablement, or sales operations leadership capacity Experience collaborating with and enabling sellers, particularly those without a sales background Strong understanding of how consulting or services firms go to market, from brand building to relationship‑based sales Experience across the customer journey (brand campaigns, sales enablement, retention initiatives) Comfortable operating in a scale‑up environment where systems and processes are still evolving Preferred Qualities Thrive in a Player‑Coach role, balancing team enablement with hands‑on execution Transformative mindset, comfortable building, iterating, and scaling in fast‑growth environments Balance consistency at enterprise level with flexibility at sector level Outcome‑focused with emphasis on team growth and happiness Doer at heart, energized by making things happen and getting into details Think beyond the immediate, envisioning long‑term outcomes and anticipating implications Scale‑up mindset: bias to action, adaptability, and comfort with ambiguity Success Metrics Sector leaders see you as a trusted advisor who helps them win and grow Brand and marketing presence create clear lift in business development Sales process is more consistent, scalable, and effective across the firm Consultants and partners feel more capable and confident in selling Head Office Sales & Marketing team is thriving — high‑performing, engaged, and growing in their careers Business Development function is stronger and more transformative than when you arrived Compensation & Benefits Competitive compensation package aligned with provincial pay transparency requirements Final compensation set based on experience, expertise, and alignment with role responsibilities 5 weeks of vacation for all employees Comprehensive benefits package 100% covered by the company, including generous annual wellness allowances Frequent company development and social events Strong work-life balance with no weekend work expectations #J-18808-Ljbffr