Event, BTL&PR Manager at АО ИП Эфес Казахстан — NeverHard

Efes Kazakhstan takes a leading position in the beer market of Kazakhstan. The company is a member of Efes Beer Group, which is a multinational group in the beverage industry specializing in the production and sale of beer and non-alcoholic beverages in Turkey, Eastern Europe and the CIS. Efes Kazakhstan owns two beer production plants in Almaty and Karaganda, as well as regional representative offices in Kazakhstan. We are glad to invite candidates to consider our vacancy of Event, BTL & PR Manager, who combines strong brand marketing expertise, digital mindset and excellent understanding of the local activation ecosystem. The role is responsible for creating and delivering impactful consumer experiences, social and cultural activations, events and BTL initiatives that strengthen brand equity and drive consumer engagement. Responsibilities: Brand Experience & Activation Develop and implement the annual Event, BTL and Sponsorship plan in line with brand strategy and business objectives. Partner closely with Brand Marketing teams to translate brand strategies into impactful consumer experiences and activations. Lead end-to-end execution of events, sponsorships, BTL campaigns and other consumer-facing projects. Identify cultural, consumer and market trends and translate them into relevant opportunities for the brands. Identify opportunities to increase brand visibility and consumer engagement through events, partnerships, sponsorships, activations and experiences. Digital & Social Integrate digital and social mechanics into offline activations to maximize reach and engagement. Partner with Brand teams to develop integrated 360° activation plans. Track digital and social performance of activations and use insights to improve future initiatives. Identify new digital, entertainment, influencer and content opportunities relevant to target consumers. Market & Partnership Expertise Build and maintain a strong network &knowledge of creative, digital, event, production agencies, entertainment partners, event and supplier ecosystem and market trends. Lead agency/supplier selection, briefing, negotiation and performance management. Develop strategic partnerships that provide access to new audiences, platforms and cultural opportunities. Establish strategic partnerships that can provide the company with access to new audiences, platforms and cultural opportunities. Event & BTL Leadership Own the end-to-end development and execution of strategic events, sponsorships, BTL campaigns and consumer activations. Lead projects from concept development and business case through production, execution and post-campaign evaluation. Manage multiple projects simultaneously, ensuring quality, timelines, budgets and brand standards. Own the annual Event & BTL plan and budget. Define project objectives and KPIs and evaluate effectiveness based on consumer engagement, reach, brand impact and ROI/ROO. Monitor competitors and market developments and proactively identify new opportunities. Prepare post-campaign analysis, management reports and recommendations for future activities. Ensure efficient budget allocation and strong commercial management of agencies and suppliers. Requirements: Higher education (MBA would be a plus); 5+ years of experience in Brand Marketing, Event Marketing, BTL, Digital Marketing, Consumer Experience or related areas. Strong understanding of brand strategy, consumer behavior and integrated marketing communications. Proven experience in developing and implementing consumer-facing campaigns and activations. Strong digital and social media mindset. Strong knowledge of the local agency, event and supplier market; established network of relevant partners is an advantage. Experience managing budgets, agencies and external partners. Strong strategic, creative, analytical and commercial thinking. Excellent communication, presentation and negotiation skills. Ability to identify trends and transform them into relevant brand opportunities. Ability to work in a highly dynamic environment, including evenings and weekends when required by events. English — Upper-Intermediate or above. Compensation & benefits: Work in a big international FMCG company with leading portfolio and blockbuster well-known brand at the high dynamics; Competitive salary and annual bonus level; Enhanced flexible benefits package (Medical insurance; Corporate mobile communication, meals) Corporate car, mobile communication, meals; 30 calendar days of annual vacation; Recognition & incentive programs; Corporate programs of professional training and development of employees; Wide range of benefits (corporate loans, additional vacations days for certain occasions, material aid, school/maternity leave support, etc.); Opportunities for professional and career growth.