E-Commerce Specialist at SBT Global, Inc. — NeverHard

Job Description Responsibilities: 1. Amazon Manage day-to-day operations of Amazon Seller Central. Create, update, and optimize product listings, including titles, bullet points, descriptions, keywords, images, and backend search terms. Manage and update A+ Content (EBC) and Amazon Brand Store. Monitor sales, traffic, conversion rates, and other key performance metrics. Manage and optimize Amazon PPC campaigns, including keywords, bids, and budgets. Monitor advertising performance including ACOS, ROAS, and TACOS. Support pricing, promotion, and sales strategies. Manage FBA inventory, replenishment, and shipments. Resolve stranded inventory, suppressed listings, Buy Box, and other Seller Central issues. Monitor Account Health, Seller Feedback, and customer service issues. Conduct keyword and competitor research to identify sales opportunities. 2. Shopify Support day-to-day Shopify store operations. Create and update products, collections, pricing, and promotions. Monitor website traffic, sales, and conversion performance. Support merchandising and promotional activities to improve online sales. Coordinate with design and marketing teams to update website content and product assets. 3. Google Ads & Analytics Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max (PMax). Monitor campaign performance including ROAS, CPA, conversions, and advertising spend. Analyze campaign performance and identify opportunities to improve advertising efficiency. Monitor website and campaign performance using Google Analytics 4 (GA4) and other analytics tools. 4. Reporting & Analysis Monitor overall e-commerce sales and performance across Amazon and Shopify. Analyze traffic, conversion, advertising, and product performance. Identify opportunities to improve sales, conversion, and profitability. Prepare regular e-commerce performance reports and recommendations.