Director of Retail Sales at Rockwood Kitchens — NeverHard

Over the last 15 years, RockWood Kitchens has become a leader in the kitchen renovation industry, known for our premium cabinetry and finishes, transparent pricing, and guided customer experience from design through installation, delivered by our in‑house team. With thousands of successfully completed projects and 9 showroom locations across Ontario, we are investing in our people, systems, and leadership structure as we prepare for the next stage of growth. To support this evolution, we are seeking a Director of Retail Sales to help create greater consistency, accountability, and performance across our showroom network. This individual will play a key role in developing leaders, establishing clear sales standards and expectations, and building the structure needed to support a high‑performing retail sales organization. Role Purpose The Director of Retail Sales is responsible for improving overall showroom performance by driving revenue growth, strengthening operational processes, coaching leaders, and ensuring a consistent, high‑quality customer experience across all showroom locations. It is a hands‑on leadership role that requires an active in‑person presence within showrooms – working closely with managers and teams to support performance, while also building sustainable systems and long‑term solutions that reduce day‑to‑day inefficiencies. This role partners closely with leadership, operations, and revenue‑generating teams (including marketing, customer coordination, and customer service) to create scalable systems, align strategies, and support long‑term growth. Reporting Structure Reports To: Senior Leadership Team / Director of Operations Direct Reports: District Managers Locations Supported: 9 Showroom Locations Key Responsibilities Develop and implement sales strategies to improve conversion rates, revenue performance, and average project value while maintaining strong profit margins Create consistency in the customer journey across all showroom locations Identify opportunities to enhance the sales process and overall customer experience Partner with leadership to define sales standards, expectations, and best practices 2. Leadership Development & Coaching Coach and support District Managers and kitchen designers/sales to improve performance Build accountability within leadership teams while maintaining a supportive and engaging culture Identify leadership gaps and create targeted development plans Support managers in improving team engagement, productivity, and retention 3. Operational Excellence Partner with operations teams to build and implement scalable systems and processes that improve efficiency Reduce operational inefficiencies and recurring issues across locations Support managers with overflow of day‑to‑day operations as needed, while prioritizing long‑term solutions Ensure consistent execution of processes and standards across all showrooms 4. Cross‑Functional Alignment Actively coordinate with marketing, customer coordination, finance, operations, merchandise and customer service teams to align goals and strategies Ensure decisions and initiatives reflect the full customer journey Strengthen collaboration across departments to improve outcomes and efficiency 5. Process Improvement & Documentation Document key processes, workflows, and operational standards Partner with People team to create clarity around roles, responsibilities, and decision‑making Reduce reliance on reactive problem‑solving by implementing proactive, scalable solutions Address root causes of recurring issues through structured improvements Champion departmental change by helping leaders and teams understand, adopt, and sustain new ways of working that improve performance and customer experience. 6. Performance Management & Continuous Improvement Partner with Finance, Operations, and People teams to define performance expectations, establish clear KPIs, and create consistent reporting and accountability structures across all locations. Monitor sales performance and identify trends, risks, and opportunities Create consistent communication rhythms and accountability structures Continuously identify and implement opportunities for improvement What Success Looks Like Consistent achievement of showroom revenue goals Improved showroom conversion rates and average project value Higher employee engagement, performance, and retention Stronger leadership accountability across locations Clear, consistent, and scalable operational processes Reduced recurring operational challenges Improved customer satisfaction across all locations Greater visibility into showrooms performance metrics Strengthened communication across departments through structured practices and clear information flow Key Qualities & Capabilities Demonstrates curiosity and initiative, with a willingness to take on new challenges and seek out learning opportunities Strong systems thinking, with the ability to identify patterns, inefficiencies, and opportunities for improvement Proven leadership and coaching ability, with a focus on developing people and improving team performance Clear and proactive communicator who uses structured channels to share updates, challenges, and feedback High level of accountability and ownership, with a focus on delivering measurable results Solution‑oriented mindset, focused on addressing root causes rather than reacting to issues Comfortable working cross‑functionally and contributing to broader company initiatives Adaptable and resilient, with the ability to lead through change and support teams in adopting new ways of working Strong ability to prioritize, delegate, and manage competing demands effectively Comfortable working independently while proactively engaging leadership and advocating for ideas Required Experience 5+ years of sales leadership experience Experience managing multiple locations, teams, or sales managers Proven track record of improving sales performance and accountability Experience coaching and developing leaders Experience implementing processes, KPIs, and performance management systems Strong analytical and business acumen Preferred Experience Experience within retail, home improvement, renovation, construction, cabinetry, kitchens, flooring, furniture, or related industries Experience leading a multi‑location sales organization Experience supporting organizational growth and change Compensation Base Salary of $90,000 Annually Performance bonus Revenue‑based override Dental, vision, life/AD&D and extended health coverage Must hold a valid drivers license and access to a personal vehicle #J-18808-Ljbffr