Director, AI GTM Strategy & Innovation at Frame.io — NeverHard

Generative and agentic AI are reshaping how enterprises create campaigns, scale content, and manage brands. As that shift accelerates, the lines between product strategy, go‑to‑market, partnerships, and customer transformation are converging into a single motion, and no one yet owns it end to end. This role does. Adobe is hiring a Director of AI GTM Strategy & Innovation to find and grow the next wave of opportunity across GenStudio, Firefly Enterprise, and Adobe Brand Intelligence. The role sits where product innovation, ecosystem, customer workflows, and enterprise distribution meet, and it turns emerging market shifts into revenue. The right leader pairs real fluency in generative and agentic AI with sharp enterprise GTM judgment and product‑centric thinking. What You’ll Do Define AI‑native GTM opportunities across GenStudio, Firefly Enterprise, and Adobe Brand Intelligence, from new solution categories to enterprise sales motions and partner‑led offerings Translate market, customer, and competitive insight into product and GTM requirements Partner with Product and Engineering so roadmap priorities reflect enterprise adoption, customer value, and how the motion scales Build co‑innovation models with AI model providers, hyperscalers, systems integrators, and strategic customers Lead customer‑backed validation through design partner programs, early access, and executive discovery Align Product, Sales, Marketing, Customer Success, Partnerships, Legal, and Finance around the highest‑priority AI growth bets, and write the investment cases that drive clear go/no‑go calls What You’ll Bring 10+ years across GTM strategy, enterprise SaaS, AI, business development, product marketing, or digital transformation Deep command of generative AI, agentic AI, enterprise software, marketing technology, or content supply chain transformation A track record of turning emerging market and customer insight into product, partnership, or GTM strategies that scale Strong commercial instincts across enterprise buying motions, sales execution, pricing, packaging, adoption, and value realization Direct influence on product roadmap and cross‑functional investment decisions at the executive level Executive communication that simplifies complexity and lands a sharp strategic narrative Comfort operating in ambiguity, building structure, and driving alignment across senior stakeholders Success means identifying and advancing high‑impact AI growth opportunities that shape Firefly Enterprise and GenStudio product direction, ecosystem strategy, and revenue execution. The right leader moves Adobe past incremental GTM plays and builds the strategies that define how enterprises adopt and scale AI across content and brand. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $176,900 – $323,350 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $223,300 - $323,350. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. State‑Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr