Digital Marketing Specialist | Social Ads at 401 Auto — NeverHard

Job DescriptionJob DescriptionSalary: $55,000 -$70,000 per year Overview The 401 Group of Companies is seeking a driven, creative, and results-oriented Digital Marketing Specialist |Social Ads to join our growing marketing team at our head office. In this role,youlltake the lead on planning, building, andoptimizingpaid social campaigns,primarily Meta Ads,across our portfolio of franchise automotive dealerships, spanning a diverse lineup of OEM brands. This role is ideal for a paid media professional whose passion lies in managing a well-rounded book of PPC campaigns. You live in Ads Manager, you understand what makes a social ad convert, andyoureenergized by the challenge of driving performance across multiple dealership brands at once. Google Ads experience is a strong asset, andyoullhave the opportunity to broaden your skill set across the full paid search and social landscape. Youlljoin a marketing team of 12 talented marketers where collaboration, sharing ideas, and trying new things are part of how we work. This is the right fit for someone who likes to bringnew ideasto the table and have the chance to test them,without jumping through endless hoops to get there. Ifyourelooking for an organization and leadership that will help you hone your craft and grow as a marketer, this is it. Location - 2200 Eagle St N, Cambridge ON Department - Marketing Reports toBrandMarketing Manager and the Director, Marketing Salary - $60,000$70,000 CAD Key Responsibilities Plan, build, launch, and manage Meta (Facebook & Instagram) ad campaigns across our franchise automotive dealerships, owning campaigns from strategy through to execution. Develop audience targeting, segmentation, and retargeting strategies to maximize reach and conversion for each dealership and OEM brand. Continuouslymonitor, test, andoptimizecreative, copy, placements, and budgets to improve campaign performance and return on ad spend. Proactively present new ad ideas and campaign concepts backed by performance data, and champion the chance to test fresh approaches. Manage campaign budgets across multiple dealership brands, ensuring spend isallocatedefficiently and pacing toward goals. Social Media Management Manage the social media presence for a handful of Franchise Automotive dealershipson a monthly basisincluding but not limited to, providing the dealership with social media content ideas, editing content submissions, and creatingadditionalpieces of organic content each month Support the strategy and execution of paid and organic social initiatives, ensuring alignment between the two. Partner with content and creative teams to source and brief ad creative that resonates with each brands audience. Stay current on platform updates, ad formats, and social trends, bringing new opportunities to the team. Google Ads & Cross-Channel Support Assistwith the management and optimization of Google Ads campaigns, including Search, Display, and Performance Max. Collaborate with team members to ensure a cohesive, cross-channel paid media approach across search and social. Contribute to a well-rounded book of PPC campaigns, expanding yourexpertiseacross platforms over time. Analytics & Reporting Track, analyze, and report on campaign performance using platform analytics and Google Analytics. Connect reporting toreal businessoutcomesextending beyond contact requests and lead form fills to monthly visibility into how many vehicles your adsactually helpedsell. Translate data into actionable insights and recommendations, using performance to inform and pitch future campaign ideas. Monitor key metricsCTR, CPA, ROAS, conversions, and units soldand proactively flag opportunities and issues to the team. Brand & Team Collaboration Maintain brand consistency and messaging alignment across all paid campaigns,adhering to multiple brand guidelines at all times. Work closely with the Brand Marketing Manager and broader marketing team to align paid media with overarching brand and business goals. Partner with internal departments and external vendors as needed to ensuretimelydelivery of campaigns. Qualifications & Requirements Education: Post-secondary diploma or degree in Marketing, Communications, Business, or a related field. Experience 2+ years of hands-on experience managing paid social campaigns, with a strong emphasis on Meta Ads across multiple brands or accounts. Demonstrated experience in social media management within a paid media context. Google Ads experience is a strong asset. Skills Deep working knowledge of Meta Ads Manager, including campaign structure, audience building, and optimization. Strong understanding of PPC principles, paid media metrics, and performance optimization. Proficiencywith analytics tools such as Google Analytics and native platform reporting. Excellent organizational, project management, and time management skills, with the ability to manage multiple brands and campaigns simultaneously. Strong communicationskills and attention to detail. Core Competencies A genuine passion for paid media and managing a well-rounded book of PPC campaigns. Analytical mindset with a bias toward testing, learning, and optimization. A self-starter who enjoys pitchingnew ideasand is motivated by an environment that lets you try them without excessive red tape. Excited to collaborate within a team of 12 marketers,sharing ideas, learning from others, and honing your craft. Eager togrow, andlooking for the right organization and leadership to help you get there. Ability to thrive in a fast-paced, deadline-driven environment. The 401 Group attracts people who want to be challenged, make a real impact, and grow every single day.You'lljoin adiverse marketing team of 12+, take on meaningful ownership, and have the space to deepen your craft and prosper in your area of marketing.We'rebuilding something ambitious and we want people who want to build it with us. This posting reflects a current and active opening. Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code.The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 orcareers@401auto.ca We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.