Digital Marketing Associate at CEDARLANE — NeverHard

About the Company Cedarlane, a TCPA Company, is a manufacturer and distributor of Life Science products used in research and diagnostic laboratories. About the Role The Digital Marketing Associate supports Cedarlane’s multi‑brand marketing efforts through hands‑on digital execution, content management, and cross‑team coordination. Reporting directly to the Marketing Manager, this role focuses on driving digital visibility and relevancy. In this role you will help optimize Cedarlane’s digital presence and assist with brand launches, report on campaign metrics, optimize customer touchpoints, and ultimately support Cedarlane’s internal and external customers with the product and brand resources they need. Responsibilities Website & Digital Optimization Maintain and optimize digital asset libraries (images, spec sheets, marketing collateral) to support quick deployment across web and campaign channels, as well as internal teams. Partner with the web team to ensure promotions, new products, and featured content are consistently updated across product pages and landing pages. Assist with SEO, AEO improvements through keyword updates, optimized product descriptions, and metadata cleanup. Assist in A/B testing across email, landing pages, and ads. Collaborate to design and develop digital promotional content, including targeted email campaigns, web banners, landing page content, and product spotlights. Create and monitor basic paid digital advertising campaigns (LinkedIn ads, Google ads). Track digital engagement metrics to support decision‑making. Coordinate with suppliers and internal teams to gather digital assets, product data, and promotional materials for new vendor/program setups. Assist with integrating promotions and marketing programs across digital channels. Trade Show & Event Digital Support Support registration, tracking, and digital collateral organization for event execution. Assist with supporting trade show attendance and promotion (pre‑show email blasts, event landing pages, social countdown posts, post‑show follow‑up). CRM & Data Integrity Maintain CRM data accuracy through contact record updates, segmentation cleanup, and campaign tagging. Assist sales teams with direct CRM campaigns and template messaging to targeted subsets of customers. Support email deployments through list preparation, segmentation logic, and performance reporting. Qualifications 2-3 years of experience in marketing, digital communications, or related administrative/coordination roles. College diploma or bachelor’s degree in marketing, communications, business, life sciences, or a related field. Basic graphic design and editing skills. Familiarity with email marketing tools (Constant Contact preferred). Exposure to SEO basics (metadata, keywords, best practices). Understanding of CRM systems and marketing-to-sales dynamics. Basic experience and familiarity with CSS and HTML. Equal Opportunity Statement Cedarlane Corporation is an equal opportunity employer committed to inclusive, barrier-free recruitment and selection processes and work environments. We will accommodate the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. If you need an accommodation for any part of the employment process, please contact us. #J-18808-Ljbffr