Таргетолог at De Montfort University Kazakhstan (Де Монтфорт Юниверсити Казахстан) — NeverHard

We are seeking a data-driven and results-oriented Targetologist to manage and optimize paid advertising campaigns across multiple digital platforms. The successful candidate will work closely with the Marketing team to drive high-quality leads, optimize advertising performance, and support the university’s marketing and recruitment objectives. Key Responsibilities: Plan, launch, manage, and optimize paid advertising campaigns across Meta, TikTok, Google, and LinkedIn. Develop and implement audience targeting strategies to attract relevant and high-quality leads. Manage audience segmentation, retargeting, Lookalike Audiences, keyword targeting, and other paid acquisition strategies. Monitor campaign performance and make data-driven decisions based on campaign insights and key performance metrics. Manage advertising budgets, optimize spend, and scale high-performing campaigns while maintaining target CPL and CPA. Track and analyze key performance metrics, including CPM, CPC, CTR, CPL, CPA, CVR, and ROAS. Work with GA4, conversion tracking, pixels/events, and UTM tagging to ensure accurate campaign measurement. Conduct A/B testing of audiences, creatives, campaigns, and other advertising elements. Collaborate with the Marketing and Creative teams to develop and optimize advertising campaigns and promotional materials. Prepare campaign performance reports and provide actionable recommendations for improvement. Requirements: Strong hands-on experience with Meta Ads Manager. Practical experience with TikTok Ads, Google Ads, and LinkedIn Ads. Strong understanding of performance marketing and paid acquisition. Strong knowledge of audience segmentation, retargeting, Lookalike Audiences, keyword targeting, search intent, and behavioral triggers. Strong analytical skills and the ability to make decisions based on campaign data and performance insights rather than assumptions. Confident understanding of CPM and the factors that influence it, as well as CPC, CTR, CPL, CPA, CVR, ROAS, and other key performance metrics. Experience with GA4, conversion tracking, pixels/events, and UTM tagging. Ability to effectively manage advertising budgets, optimize spend, and scale high-performing campaigns while maintaining target CPL/CPA. Experience in lead generation and/or education marketing would be an advantage. Good communication skills and the ability to work collaboratively within a team. Strong attention to detail, analytical thinking, and problem-solving skills. Join Us: If you are passionate about performance marketing and enjoy working with data to achieve measurable results, we invite you to join De Montfort University Kazakhstan .