Coordinator, Performance marketing – 12-month contract at Indigo Books & Music — NeverHard

Job Description The Coordinator, Performance Marketing supports the day-to-day activities of Indigo’s paid media programs across digital platforms (Meta, Reddit, TikTok, Google, etc). The coordinator is responsible for assisting with preparing trafficking sheets, product sets, creative briefs; as well as supporting campaign setups, organizing creative assets and copy requests. This role is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets. KEY PERFORMANCE METRICS Primary scorecard metrics: ROAS, Cost Per Purchase 98%+ setup accuracy 95%+ on-time launches Zero missed tracking links, KEY ACCOUNTABILITIES Functional Prepare trafficking sheets, tracking codes and build product sets Organize assets, briefs and reports Assist with creative briefing and copy requests Assist with campaign setup and weekly optimizations Assist with setting up A/B Tests Assist with other digital marketing projects and initiatives as needed Assist with reporting and insights analysis, including test reporting and attribution Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them Cultural Model Indigo’s beliefs and convey a positive image in everything you do Celebrate diversity of thought and have an open mindset Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes Embrace, champion and influence change through your team and/or the organization SCOPE Reports to: Sr. Manager, Performance Marketing Manager once Removed (MOR): VP, Marketing Strategy & OMNI Channel Communication KEY RELATIONSHIPS Internal: Marketing Site Digital Studio Events Retail Team