Brand manager at Smart Solutions Personnel — NeverHard

A leading FMCG company with a strong presence in the food category and a well-established portfolio of brands. The company focuses on sustainable growth, innovation, consumer engagement, and continuous development of its product portfolio. We are looking for a Brand Manager to drive brand growth, strengthen brand equity, and lead key marketing and innovation initiatives. Key Responsibilities Develop and execute brand strategy and long-term growth plans; Drive brand growth across market share, penetration, sales, and profitability; Strengthen brand equity, including awareness, consideration, and preference; Analyze market trends, competitors, consumer behavior, and brand performance; Identify new growth opportunities across consumer segments, channels, and product categories; Lead New Product Development (NPD) and innovation projects from concept to market launch; Develop brand communication strategies and campaigns from scratch; Plan and execute integrated ATL, BTL, and Digital marketing campaigns; Manage marketing budgets and evaluate campaign performance and ROI; Contribute to brand / portfolio P&L management; Lead cross-functional projects in collaboration with Sales, Trade Marketing, Finance, Supply Chain, and other functions; Mentor and support junior team members. Requirements 4+ years of experience in FMCG Marketing; Proven experience in Brand Management with ownership of a brand or product portfolio; Strong experience in NPD, innovation, and product launches; Experience developing and executing integrated marketing campaigns; Strong analytical and strategic thinking skills; Solid understanding of FMCG business and key marketing KPIs; Advanced proficiency in MS Excel and PowerPoint; English — Advanced level; Strong project management and cross-functional collaboration skills; Experience in mentoring or managing junior team members.