Assistant Director of Lifecycle Marketing at Arizona State Sun Devils — NeverHard

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. The Assistant Director of Lifecycle Marketing for Sun Devil Athletics is responsible for designing and optimizing the digital communication strategy that connects fans with Sun Devil Athletics throughout every stage of their journey. This role owns the development of personalized, data-driven lifecycle marketing programs across email, SMS, push notifications and other emerging channels to drive ticket sales, fan engagement, retention and long-term loyalty. Working closely with Marketing, Ticketing, Development, Digital and Creative teams, this position transforms customer data into meaningful experiences that deepen relationships and maximize lifetime fan value. This role combines audience segmentation, CRM management, email marketing, paid media, and automation to deliver personalized messages based on fan behavior and interests. By leveraging platforms such as TicketMaster, customer databases, and digital analytics tools, a Lifecycle Marketer ensures the right message reaches the right fan at the right time, whether the goal is to sell season tickets, increase attendance at Olympic sports, drive donations, or deepen engagement with student-athletes and team stories. They develop campaigns that welcome new ticket buyers, re-engage lapsed customers, reward loyal season ticket holders, and promote cross-selling opportunities across sports and events. This position works closely with ticket sales, development, creative, and digital teams to build automated communication journeys that strengthen the fan experience and maximize revenue. The position adheres to NCAA and Big 12 rules and regulations, as well as policies and procedures of the department, the university, and the Arizona Board of Regents. Position Salary Range: $75,000 - $90,000 annually; DOE Essential Duties: Drive engagement and increase fan loyalty for the Sun Devil Athletics, its 26 teams and our student athletes Own end-to-end strategy, planning and execution of season and single game ticket member communication journey across digital channels for Sun Devil Athletics – increasing fan loyalty and driving member retention Lead journey mapping, automation, and lifecycle strategies for all Sun Devil Athletics audiences Drive growth of mobile marketing channels, including push opted-in and SMS audiences, through targeted acquisition campaigns Develop behavioral-based triggers, automations and customer journeys across multiple digital channels leveraging the integration between the enterprise marketing automation platform and Customer Data Platform (CDP) Leverage insights and campaign performance to inform future recommendations and initiatives Maintain complex messaging calendars, journey maps and documentation to provide a centralized view and ensure accuracy as plans evolve Develop campaign briefs and marketing plan proposals in line with strategic objectives and audiences Build, execute and create reporting of all emails, text messages and app notifications Partner with cross-functional teams to understand requirements and goals and ensure alignment and coordination with other digital approaches towards key business strategies and objectives Continuously research emerging trends and best practices in the data privacy, lifecycle and digital marketing spaces Play a key role in process evolution and efficiency across the cross-functional teams Contribute to other digital projects as needed Minimum Qualifications: BACHELOR'S degree and five (5) years of experience appropriate to the area of assignment/field including three (3) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Desired Qualifications: Bachelor's degree in a related field and seven (7) years of experience in the program of assignment; OR, Any equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved. 3+ years of email marketing experience, preferably on an enterprise ESP and/or Marketing Automation platform 3+ years of experience supporting multi-channel lifecycle marketing programs and initiatives; comfortable with audience segmentation, automation strategy, and marketing using digital channels (email, push notifications, SMS, in-app, website, etc.) 1+ years of experience using CRM, CDP, or other data management platforms to target audiences, leveraging customer personas, preferences, and interests to drive creation of personalized engagement strategies Experience building behavioral triggers, automations and journeys within an ESP or marketing automation platform Basic knowledge of HTML and/or CSS preferred Experience working in sports: Collegiate, minor or professional environment Working knowledge of Microsoft Office and Google Suite Working knowledge of Adobe Creative Suite. Email marketing experience Experience in analyzing attendance percentages at games. Experience serving fan experience activities for multiple sports. Experience with decision-making and conflict resolution Experience working in stressful situations Experience in working collaboratively across a matrixed organization Strong verbal, written and interpersonal skills. Knowledge of intercollegiate athletics rules and regulations and University policies and procedures. Knowledge of NCAA and Big 12 Conference rules and regulations. Knowledge of the principles and practices pertaining to the assigned area. Evidence of problem-solving and decision-making skills. Ability to plan, analyze and coordinate activities and establish priorities. Evidence of effectively managing, supervising and evaluating assigned staff. Knowledge of budget preparation and management. Establishing and maintaining effective working relationships. Evidence of excellent verbal and written communication. Ability to lead by example in communicating, participating and encouraging support of the institution’s sustainability programs Working Environment: Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse (75%); required to stand for varying lengths of time and walk moderate distances to perform work (10%) Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds (15%) Department Statement: The Sun Devil Athletics (SDA) programs are elite, high profile Division I programs. By definition, Division I programs are the "best of the best" and the ladder by which athletes ascend to the world of professional sports and international competitions, such as the Olympics and World Cup. Moreover, Arizona State University and SDA compete in the Big 12 conference. The vision of SDA is to be a comprehensive perennial top ten NCAA Division I athletics program that empowers Sun Devils to maximize human potential and make a positive impact on our university, community and the world. The mission of SDA is to provide opportunities for student-athletes to achieve at the highest levels of both academic and athletic excellence, thereby providing them with opportunities for personal growth, offering a unifying force to the campus community, and creating a source of pride among and support from the external constituencies of the university. SDA promotes identity and expression to build a strong Sun Devil Community reflective of ASU’s charter.