Program Manager, Brand Experience at Klick Health — NeverHard

Job Description The Program Manager, Brand Experience oversees the planning, coordination, and delivery of integrated marketing initiatives across creative, digital, content, events, and production. Reporting to the SVP, Marketing, this role provides portfolio-level oversight of project timelines, budgets, resources, priorities, and delivery risks. Working closely with creative, copy, development, marketing, and external partners, the Program Manager establishes the processes, visibility, and accountability needed to deliver high-quality work. The role also provides direct leadership and coaching to the Integrated Marketing Producer, ensuring effective day-to-day production management and consistent delivery standards. What You'll Do Own Portfolio Oversight & Delivery: Maintain a centralized, real-time view of Brand Experience initiatives across print, web, social, video, and live events, tracking project status, milestones, budgets, dependencies, and risks. Anticipate delivery challenges, identify potential delays, and coordinate corrective actions to keep initiatives on schedule and aligned with business priorities. Lead the Integrated Marketing Producer: Provide direct leadership, coaching, and ongoing development to the Integrated Marketing Producer responsible for day-to-day production activities. Establish clear expectations for project scope, timelines, quality, and accountability while supporting escalations, cross-functional coordination, decision-making, and increased ownership of production delivery. Manage Budgets, Resources & Vendors: Own portfolio-level budget tracking, forecasting, and financial reporting, identifying variances and recommending corrective actions. Oversee resource planning and capacity across creative, copy, development, marketing, and external partners, resolving competing priorities and recommending allocation trade-offs. Manage vendor relationships, commercial terms, purchase orders, and invoicing to support financial accountability and operational efficiency. Manage Intake, Prioritization & Stakeholder Alignment: Lead the intake and evaluation of incoming Brand Experience requests, assessing business priorities, scope, resource requirements, feasibility, and delivery impact. Negotiate timelines, manage competing demands, recommend trade-offs, and escalate capacity or commitment risks to leadership when necessary. Maintain clear communication and alignment among requesters, functional leads, marketing stakeholders, and production teams. Optimize Processes, Systems & Reporting: Develop, implement, and continuously improve project intake processes, delivery playbooks, templates, governance practices, and reporting routines. Own the structure and use of Notion as the centralized platform for portfolio visibility, project tracking, resource planning, and leadership reporting. Identify opportunities to streamline workflows, reduce operational friction, improve cross-functional coordination, and increase delivery efficiency.