Specialist, CRM & Lifecycle Marketing at Reitmans Ltée/Ltd — NeverHard

Job Description As Specialist, CRM & Lifecycle Marketing, reporting into the Manager, Customer Activation, you plan, brief, and execute direct-to-customer activations and direct messaging campaigns for one brand, including email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion. You’ll support testing and personalization initiatives, and collaborate with brand marketing, ecommerce, analytics and retail operations teams. Responsibilities Execution & Delivery Plan and execute targeted direct messaging, like email and SMS marketing campaigns that maximize deliverability, engagement, and conversion Manage the email & SMS calendar and ensure alignment with product launches, sales objectives, campaigns, and other key events Implement segmentation and personalization tactics to improve campaign relevance and align content with customer needs and behaviors Monitor campaign performance and implement optimizations in future campaigns. Participate in customer journey mapping and lifecycle communications development to ensure a consistent customer experience. Maintain documentation of processes, workflows, campaign results, and SOPs. Stakeholder Management Collaborate with creative, content, product, and brand teams to ensure customer-centric, brand-aligned and technology-ready engaging communications. Continuous Improvement & Innovation Maintain up-to-date knowledge of channel best practices and regulatory compliance. Deliver test-and-learn initiatives (including A/B and multivariate tests) with Customer Engagement Products team to improve engagement and retention.