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Consumer Market Intelligence Manager at Лореаль Казахстан — NeverHard
Consumer Market Intelligence Manager at Лореаль Казахстан in Алматы. View salary, required skills, and apply on NeverHard.
- Company
- Лореаль Казахстан
- Location
- Алматы
- Type
- not_specified
Following strategic emphasis on deep dive into local consumers and market we open a vacancy Consumer Market Intelligence Manager, Central Eurasia based in Almaty. Working under the supervision of the Brand Business Leader and in close collaboration with brand marketing and media team, CMI manager will be responsible for driving data-informed decision-making by transforming complex market, consumer, and competitive insights into clear strategic recommendations. This role bridges marketing, sales, and category teams to ensure that business strategies are grounded in a deep understanding of consumer behavior, market dynamics, and brand performance Main responsibilities include: Lead market analysis using syndicated data (e.g., Nielsen, Euromonitor, etc) and internal performance metrics. Lead Brand Health tracking reports to deepen understanding brand metrics and opportunities to drive key brand KPI’s Identify emerging consumer trends, category growth opportunities, and competitive threats. Deliver actionable insights to support brand strategy, innovation, pricing, and go-to-market plans Manage research projects (quantitative and qualitative) to deepen understanding of consumer motivat
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