Director, Digital Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Digital Marketing in Canada.
This role is a strategic, hands-on leadership position responsible for driving digital marketing performance across North America. You will develop and execute an integrated digital strategy that spans website optimization, paid media, SEO, AI-powered search, social, and content marketing. The position requires a balance of strategic vision and direct execution, managing both internal team members and external vendors. Success is measured by measurable pipeline growth, brand authority, and scalable digital initiatives that align with revenue objectives. You will operate in a fast-paced, technically complex environment, leveraging data and AI to optimize marketing performance. This is an opportunity to shape the digital presence, enhance customer engagement, and lead a high-impact, growth-oriented marketing function.
Accountabilities:
Develop and execute an integrated digital marketing strategy aligned with revenue and pipeline goals
Own website roadmap, UX, and conversion optimization strategies to maximize demand generation
Lead paid media, SEO, AI-powered search, and social media initiatives, ensuring alignment across campaigns
Manage internal team members and external vendors, providing mentorship, guidance, and performance oversight
Analyze campaign performance and provide executive-ready insights and reporting
Collaborate with corporate and regional marketing teams to ensure investment alignment and strategic impact
Requirements:
8+ years of B2B digital marketing experience, preferably in technology, cloud, data center, or network infrastructure
Proven success balancing strategic planning with hands-on execution across multiple digital channels
Expertise in SEO, SEM, AI-powered search, paid social, website optimization, A/B testing, and analytics
Experience with marketing automation and CRM systems
Strong understanding of Canada privacy laws, email compliance, and web accessibility standards (WCAG & AODA)
Data-driven, commercially focused, and technically curious with interest in AI applications
Excellent communication, collaboration, and relationship-building skills
BA or BS degree or equivalent experience
Authorization to work in Canada without sponsorship
Benefits:
Competitive compensation with performance-based incentives
Flexible work arrangements and supportive remote-friendly environment
Comprehensive health, dental, and vision coverage
Paid time off, including vacation and wellness days
Professional development opportunities and career growth support
Access to modern marketing tools and AI applications
Inclusive and diverse workplace that values employee experience
How Jobgether works:
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.


#LI-CL1We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.