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Director of Marketing, RBC Personal Savings & Investments at Royal Bank of Canada — NeverHard
Director of Marketing, RBC Personal Savings & Investments at Royal Bank of Canada in Canada. View salary, required skills, and apply on NeverHard.
- Company
- Royal Bank of Canada
- Location
- Canada
- Type
- full_time
Job Description
What is the opportunity?
The Personal Banking Marketing team is seeking a Director of Marketing for its Savings & Investments (S&I) business. The Director will be responsible for defining and overseeing marketing strategy and go-to-market plans that deliver against high-growth business goals across Savings, Term Investments, Mutual Funds Distribution, and Financial Planning.
We are seeking an innovative marketing leader and bold thinker, who thrives at the intersection of creativity and performance. The successful candidate marries strategic vision with an innate ability to translate ideas into action, and action into measurable results. Specifically, they will identify and leverage the optimal mix of paid and owned channels with bold creative to accelerate RBC Investments’ product consideration, brand preference, client acquisition, and profitable growth.
Deeply curious and collaborative, the Director will partner broadly across the enterprise to uncover untapped business, market, and consumer insights, and use those as a launchpad for breakthrough marketing strategies. They will lead the delivery of a differentiated consumer-facing Investments value proposition, m
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