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Marketing Lead at АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan) — NeverHard
Marketing Lead at АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan) in Алматы. View salary, required skills, and apply on NeverHard.
- Company
- АНТАЛ БИЗНЕС РЕШЕНИЯ (ТМ Antal Kazakhstan)
- Location
- Алматы
- Type
- not_specified
Role Description – Food Supplement Marketing Lead Location: Almaty, Kazakhstan Direct Reports: None ______________ The role: • Develops the strategy of Food Supplement and Beauty Business Division. • Develops set up for Portfolio, organization: S&M and Sales FTE, operations of business unit within the company. • Develops registration strategy and speed-to-market tactics. • Develops distribution chain model Food Supplement and Beauty launch and development. ______________ Key Responsibilities 1. Category Strategy & Portfolio Management • Develop and execute long-term Food Supplement and Beauty Business strategies and annual marketing plans aligned with business objectives of the OTC Business Unit. • Define brands’ positioning, key messaging, and growth priorities within the Food Supplement and Beauty portfolio. • Forecast sales, pricing, and A&P investments to achieve brand contribution targets. • Manage brands’ P&L, ensuring profitability and optimal allocation of resources. • Analyze market dynamics, consumer trends, and competitive landscape to identify new opportunities. 2. Marketing Planning & Execution • Lead development of integrated marketing campaigns (ATL, BTL, Digital, Tr
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